Digital Digest- 26 July, 2012

Pushing

  • Should every social media manager be under 25? Yes, argues a young writer for Nextgen Journal with no experience in the role and still struggling to achieve financial independence from her (clearly over 25) parents.
    • Transparency kudos to Nextgen Journal for also posting this well written rebuttal by Mark Story, someone with actual experience in the field.
  • Valve’s Gabe Newell has a pretty negative take on Windows 8 and is hedging appropriately.
  • Similarly, Fortune outlines their take on the future of videogames and videogame hardware.
  • Twitter is targeting big advertisers with a pretty slick pitch deck.
  • A look back at a rough year for Netflix.
    • More bad news: Consumer Reports released a report detailing customer satisfaction for streaming video services and Netflix was rated very poorly.
  • RadioShack is a victim of its own iPhone strategy success.

Content

Daily Links – June 13, 2012

Each business day we post links to our favorite news items related to the digital distribution trade, as well as a few tidbits about the assets being distributed.  We categorize them accordingly.  This is… Pushing Content:

Pushing

  • The method to successfully getting your app accepted by Apple.
  • Fantastic infographic on the business impact of the digital revolution.
  • Time magazine has a good piece on the online high school experience.
  • Some great tips here on how (and when) to best implement responsive design.
  • Taking public radio into the digital distribution era.
  • The US Justice Department is investigating if cable companies are unfairly stifling streaming video initiatives…
  • …but hopes for an outcome in favor of the consumer are limited.

Content

  • The Dallas television series reboot debuted to warm reviews.
  • The showrunner provided some additional details behind the decision to continue the story rather than reboot it.
  • The Diablo III Real-Money Auction launched in the US and is predicted to launch in the EU this Friday.
  • This year’s Tony Awards hit a historically low number of viewers.

Daily Links – June 12, 2012

Each day we post links to our favorite news items related to the digital distribution trade, as well as a few tidbits about the assets being distributed.  We categorize them accordingly.  This is… Pushing Content:

Pushing

  • Great idea: Coffee chain prints real time news tweets on beverage sleeves.
  • Ever wonder why it is so hard to find a phone number on a corporate website?  Works just like rebates apparently.
  • Disney (yes, Disney!) nails mobile game marketing at E3.  Marketing a mobile game is a different beast and the industry is only just catching on.
  • TiVo and PayPal partner up to bring in-ad purchasing closer to reality.

Content

  • What would you get your favorite television dads for Father’s Day?
  • Oprah and 50 Cent end their feud.  Although, with the quote, “50 Cent is a pro-toenail painter” one wonders if street cred wasn’t a casualty.
  • Fiction author Neal Stephenson launched a Kickstarter campaign for a new swordplay game he is developing.  The accompanying video is a great example of successful marketing in the digital age.

Everything On Demand- Your TV as the Marketplace

There is a certain irony to the fact that IKEA is apparently going to be the first company to figure out how to connect the remote control to an Amazon-like store front.  The smart money would have bet this technology would come first from one of the cable companies, Microsoft or Apple, Google or perhaps even Netflix, but the first-mover advantage in this case belongs to IKEA with their Uppleva TV unit debuting in the US in 2013.  Sure, there have been other attempts at connecting commerce and couch potato such as those from cable providers and shopping channels, and there are already plenty of connected TVs on the market with built-in shopping apps, but what IKEA is promising here is a much more streamlined, frictionless shopping experience.  If they can deliver on their promise, and the experience is not marred by network lag, a clunky interface or a weak fulfillment process, they stand to define an entirely new revenue stream.

Similarly, LG’s recently announced G2 Google TV offers the capability to digitally deliver games directly to consumers without the need for a console.  Much more than simple apps and casual games, the connection here is to the popular OnLive gaming service.  By simultaneously going around both the console and the game store, owners of this device will have the opportunity to purchase or rent games directly through their television’s interface.  Here again, the same caveats apply regarding usability and network stability, with the additional requirement that the device comes bundled with a high-quality gaming controller.

We are entering a time where the role of television and computer, and the line between cable and internet, is becoming increasingly blurred.   The first phase – apps on TVs, ISP and cable provider as one, proliferation of digital file delivery, the advent of the second screen concept – is already nearing an end and a new phase is beginning.  The way we use our televisions, what we even consider a television, is rapidly changing.  Will our children regard logging on to a web site to purchase items to be obsolete and quaint?

Weekend Roundup- May 28, 2012

Highlights of recent news to get you ready for the upcoming business week:

Pushing

  • Great presentation on tablet metrics from The Association of Magazine Media.
  • The CEO of Aereo, an early vendor of à la carte internet TV distribution, in a surprisingly frank discussion on the company’s ongoing legal battles with big media.
  • Microsoft is killing off the “live” sub-brand of services and products.
  • Facial recognition coming to Facebook?  Or is it all about the face.com domain?
  • Early signs of an “always-on” video chat world (this ain’t your parent’s Skype).

Content

  • The behind the scenes dish from six female show runners.
  • Fantastic breakdown of Star Wars revenue.  Can you guess which produced more money, Star Wars video games or Star Wars box office ticket sales?
  • Just how much does it cost to produce an episode of a big-budget television show?

Daily Links- May 25, 2012

Each day we post links to our favorite news items related to the digital distribution trade, as well as a few tidbits about the assets being distributed.  We categorize them accordingly.  This is… Pushing Content:

Pushing

  • Dish Network’s new DVR that allows users to “auto-skip” advertisements results in a predictable outcome.
  • Interesting question: What’s more valuable, churning out new popular content or owning the rights to a large library of older but well recognized content?
  • Liquor advertising returns to television.
  • Fantastic presentation on the evolution of print and the publishing industry.
  • Analyst predicts that Newfronts, the recently branded digital response to the television industry’s Upfronts, will ultimately result in failure for digital content provider platforms.

Content

  • Flavorwire released their third “Famous Faces in their Film Debuts” video essay.  If you enjoyed it, be sure to catch the first and second video essays as well.
  • Helping a child in need, building brand goodwill and encouraging your most emphatic fans… Go Marvel Comics! A super heroic gesture from the brand, and I’ll bet the artists involved even enjoyed doing the work.
  • On the other hand, here’s an example from Jay Leno on how not to handle the digital frontier.  This is an incredible amount of damage done to the Jay Leno brand and for what gain?  You can read the original open letter to Jay in its entirety here.
  • If this prototype 3D display doesn’t get you excited about the future of video games then you’re not a gamer.
  • A new 50 Cent mixtape?  Available as a free download?

Daily Links- May 24, 2012

Each day we post links to our favorite news items related to the digital distribution trade, as well as a few tidbits about the assets being distributed.  We categorize them accordingly.  This is… Pushing Content:

Pushing

  • AmEx now offering rewards in the form of Farmville virtual currency.
  • Content has played an important role in the exceptional growth in sales of tablet devices.
  • Retail department stores are rethinking their digital approach, British retailer John Lewis stands out as a success story.  (Also of note, “22% of its sales online” is a success story)
  • Danish Startup seeks to redefine the invoicing and Letter of Credit process through digital-age commercial banking innovations.

Content

  • “Fifty Shades of Grey” sells 10 million units in the US in six weeks. Since transitioning from e-book format, distribution rights have been sold in 37 countries, movie rights have been optioned and the book is now in print format in almost 15,000 stores.
  • 10 YouTube rising stars.
  • Co-Executive Producer Mark Hudis stepping in for Alan Ball as showrunner of HBO’s True Blood if the show is picked up for a sixth season.
  • After selling 3.5 million copies within the first 24 hours of release, Diablo III becomes the fastest selling PC game in history.